Taking Advantage of Breaking News: Hitting the Ground Running for our Clients

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CASE EXAMPLE – SUPREME COURT DECISION – EEOC v. ABERCROMBIE & FINCH STORES INC.

When news breaks, The SolutionPR has a proven track record hitting the ground running, generating attention in mainstream and online media that connects our clients to their target audience.  We work with attorneys to develop comments quickly for significant court decisions, and we are tremendously successful getting the news media interested in interviewing and quoting them. We give our clients the competitive edge they need to get in front of reporters quickly and get above the din of others clamoring for comment.

THE ISSUE –

The high profile U. S. Supreme Court decision on EEOC v. Abercrombie & Finch Stores Inc. offered us the opportunity to highlight the expertise of a prominent labor and employment attorney at a national law firm. The Court ruled against Abercrombie & Fitch saying that the company’s failure to accommodate a job applicant who wore a hijab violated civil rights law.

THE STRATEGY –

We monitored the Abercrombie case regularly so when the decision came out, we were poised to quickly get comments from the client to reporters writing on real-time deadlines. Because we frequently work with Supreme Court reporters, as well as key labor and employment news media, we were able to get in front of them immediately and set up interviews with our client.

We worked with our client, managing and scheduling coveted media interviews throughout the day. We made sure he was media prepped adequately for each interview.

MEDIA PLACEMENT RESULTS

Because of our speed, agility and strategic efforts we were able to succeed in getting our client interviewed and quoted in:

  • The Wall Street Journal
  • Newsweek
  • The Los Angeles Times
  • National Law Journal
  • Chicago Tribune
  • CFO Magazine
  • Law 360
  • Global Post
  • Minneapolis Star Tribune

And penned article requests or quotes as well in key Labor & Employment publications such as:

  • Business Management Daily
  • Workforce
  • Talent Management
  • SHRM
  • HRE Daily

Are you interested in turning your attorneys into sought-after national thought leaders? Then contact us today to start a conversation with one of The SolutionPR’s principals.