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Communications Planning Success Story

The Issue

We worked with a law firm whose goal was attract key audiences to its Labor & Employment practice group. We worked with attorneys regularly to maximize their expertise in breaking news matters. For example, we seized on the opportunity for comment to the media when the Department of Labor (DOL) finalized their overtime rule.

The Strategy

A few days prior to the new rule announcement by DOL, we worked with an attorney at a large national law firm to create compelling comments on the significance and impact for employers. We then reached out to our local, national, international, and trade industry news media contacts covering labor and employment issues.

Over the course of that week and over the next two months, we received numerous interview requests for this attorney as well as interest in penned articles. We managed a constant stream of media requests and made sure that our client was prepped and confident and had the skills needed for his interviews with print and broadcast reporters.

Earned Media Placement Results:

The earned media from our efforts resulted in more than 305 individual media placements.
Some of the media included:

  • The Washington Post
  • The New York Times
  • CNBC
  • The Associated Press
  • McClatchy Newspapers
  • Fox News
  • CFO Magazine
  • The Miami Herald
  • The Seattle Times
  • ABC News
  • SHRM Online
  • Canadian Press
  • US News & World Report
  • NBC News
  • Los Angeles Times
  • Chicago Tribune
  • Denver Post
  • Minneapolis Star Tribune
  • Colorado Springs Gazette
  • Yahoo News
  • Fort Worth Business
  • Ottawa Citizen
  • Employment Law Daily
  • Canadian Business
  • San Francisco Chronicle
  • Westlaw Journal Employment (penned article)

Are you interested in developing a communication strategy plan? Then contact us today to start a conversation with one of The SolutionPR’s principals.