Litigation Case Study – News Media Coverage Early Can Help Define Case

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Taking Leadership of the Story in High Profile Litigation

The Situation

A well-known local organization needed a communications campaign for a lawsuit they were about to file. This legal case would draw the attention of the news media locally and statewide. The SolutionPR was called in early for strategy, support, creation and implementation of a communications plan before, during, and after legal filings were made. Our support continued during phases of the lawsuit as it progressed through the court system.

The goal was to utilize the news media to take the lead early to educate the public, key community leaders and elected officials and cultivate support for a somewhat complex issue.

The Strategy

We met with the organization and its legal team before the lawsuit was filed to discuss our strategy.  We identified key audiences and important third parties that could validate the complaint publicly, if necessary.

After several sessions with the client, we successfully created:

  • A key message
  • Compelling talking points for several constituencies
  • Press list of appropriate media/reporters for distribution of communications
  • Press release and backgrounder for the media
  • Media training for designated spokespeople
  • Internal communications plan and talking points
  • Rapid Response Plan
  • Social Media Strategy
  • Media timeline and strategy for lawsuit filing prior, day of, and going forward

The Results

Having a strong strategy and implementation prior to the filing of the lawsuit, enabled our client to not only have the element of surprise, but also to take leadership of the story. Almost every local Denver print, radio and television outlet ran a story. Social media monitoring showed active support being voiced as well. One of the greatest testaments to our success was the level of understanding of this complex issue by the news media and public. Our client’s key message was repeated by the media and the public as fact.

Contact The SolutionPR to discuss a communications strategy before you embark on a high-profile matter. Contact us today to start a conversation with one of The SolutionPR’s principals to learn more.